Marketing

 

Wie bringt man Produkte an Mann, Frau, Kind und Kegel? Wie sollte man Produkte und Dienstleistungen tunlichst nicht bewerben? Und welche neuen Chancen für den Absatz bergen die Medien? Um diese und weitere Fragen kümmern wir uns in der Rubrik Marketing.

Kommunikation

 

Die Sprache ist die Kleidung der Gedanken. Der Reflexion darüber, welche Botschaften wir vermitteln und auf welche Weise wir das tun, ist diese Kategorie gewidmet.

Aktuelles

 

Diese Sparte bietet den Blick von Werbefachleuten auf Neuigkeiten auf dem Markt, Medienentwicklungen, Produkte, und vieles mehr.

Vermischtes

 

Wer jeden Tag kreativ arbeitet, spielt mit Ideen, stolpert über so manche Kuriosität, freut sich über schöne Dinge und ärgert sich über andere. Und so einiges davon landet dann in dieser Rubrik.

Design

 

Jeden Tag wird bei Die Zwei gestaltet. Da kommen wir nicht umher, uns bei anderen Kreativen umzusehen und über das "wie" von Design nachzudenken. Und wenn wir mal wieder nachgedacht haben, lesen Sie das hier.

In Eigener Sache

 

In dieser Sparte präsentieren wir unsere Produkte, stellen vor, woran wir arbeiten und sprechen über all das Agenturgeschehen, das wir Ihnen nicht vorenthalten wollen.

Interview

 

„Wer glaubwürdig sein will, muss den ständigen Dialog suchen“, sagte einst Heinz Goldmann. Bitteschön. Wir suchen ihn aber auch, weil wir uns gerne unterhalten.

Produktentwicklung

 

Produkte sanft in neue Zeitalter zu retten, ist das eine. Produkte zu kreieren, deren Zeit gekommen ist, das andere. Wenn wir über die Neuentwicklung von Produkten oder ihre Anpassung schreiben, lesen Sie das in dieser Rubrik.

Strategie

 

Wohin entwickelt man das eigene Unternehmen? Welche Mitarbeiter braucht man dafür? Wie führt man sie? Und wohin geht die Marke? Lesen Sie hier alle unsere Beiträge zum Thema Strategie.

Medien

 

So vielfältig wie heute war Informationen vermitteln noch nie. Wie Medien, neu und alt, bei Marketing, Produktentwicklung und Kommunikation ihre Finger im Spiel haben, lesen Sie in dieser Sparte.

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